11/18/16 Ideation Process

The ideation process has allowed me to delve into what I value and how I think. Originally, I had developed a multi-step campaign to combat the rising epidemic of obesity, particularly among certain demographics. However, after deliberation with peers and teachers, my future in terms of deliverables and feasibility was still relatively murky. So I decided to revise my idea to something that I had both more interest and expertise in. That was when (title) came to life. I had to tackle a few problems, including the size and cost of the technology. I have made great headway in those areas and have a preliminary design sketch of the vest. I am now starting research on branding.

#Creativity #Planning #EntrepreneurialAttitudes